«TACTICAL STORYTELLING» with Neil Bearden – 24 Sept, 2:00 PM – 3:00 PMCET

«TACTICAL STORYTELLING» with Neil Bearden – 24 Sept, 2:00 PM – 3:00 PMCET

The fundamental dictate of instrumental rationality is this: Align your actions with your objectives. Your storytelling should be done rationally – purposefully with clear objectives in mind. I will illustrate why it’s critical to have the right tactical storytelling objectives, if you want to achieve your strategic objectives (e.g., get the client, motivate your team, whatever). I will help you think systematically about aligning your actions – getting your story straight. Never lose the plot.

Neil Bearden is Associate Professor of Decision Sciences at INSEAD and runs Plot Wolf Pte Ltd.

Moderator: Charlotte Mason (EMBA 07D) is a Venture Partner at Antler and Startup Bootcamp Director at INSEAD.

We look for to welcoming alumni from the NAA USA, NAA Denmark, NAA UAE, NAA Austria, NAA Belgium, NAA Portugal & NAA Spain to this event.

Event Registration Link: